Apple wants you to use the iPhone 16 without a case
Apple wants you to use the iPhone 16 without a case—and that’s a bold statement in today’s smartphone world. While most brands have ramped up their durability claims over the years, none have openly encouraged going caseless. Whether it’s due to concerns about real-world drop performance or the desire to keep case sales thriving, manufacturers have stayed silent—until now.
Apple has just done what no other major brand has dared: suggest that it’s perfectly fine to use the iPhone 16 without a case. In its latest ad, the company highlights the device’s strength and resilience, showing it surviving a dramatic drop without damage. It’s all centered around the Ceramic Shield—Apple’s signature durable glass—and while Apple never misses a chance to promote its trademarks, the message is clear: confidence in the iPhone 16’s durability is at an all-time high.
This move could signal a new chapter in smartphone design and marketing. With Android makers in China improving dust and water resistance across the board, and Corning claiming its new Gorilla Armor 2 (used in the Galaxy S25 Ultra) can survive drops onto concrete-like surfaces from over 7 feet, device ruggedness is becoming a mainstream feature. So, what about you—case or no case? Let us know in the comments below.